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Project: Premier Program Sales Support Challenge: Develop a means to immediately communicate with (and generate shipping business from) branch offices of a FedEx global or national account following contract approval. Strategy: Create an "endorsement" welcome kit containing helpful activation tools to assist customers in shipping. Execution: The kit included an
endorsement letter from the signing company headquarters, a customized
newsletter entitled "The Works," rates information and a personalized
telephone file card. High-concept photography of a fountain pen was
used as a recurring image in all |
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