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Project: Freedom Award Banquet
Collateral Challenge: As the largest fundraising event for the
museum each year, this banquet needed to be perceived as a prestigious
event. Strategy: Develop a powerful
and integrated theme for the banquet each year that would drive
graphic treatment for all associated collateral pieces. Execution: In the initial year of Good's involvement, the theme was a powerful, one-word image — "Freedom" — followed by "Power of the Word" (2nd year), "Power of the Image" (3rd year) and "Power of the Will" (last year). Results: The banquet was a sellout for the first time in 1996 and generated the most revenue ever for the museum in 1997, exceeding $200,000. The agency also won an Addy Award for the 1996 creative execution.
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